Campaigns

The Campaigns module lets you send targeted email and SMS messages to groups of contacts. You can send one-time broadcasts to a segment, build multi-step sequences with delays between messages, run A/B tests, and track performance with detailed analytics.

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Campaign Types#

Type	What It Does
Broadcast	A single email or SMS sent to a segment at once (or scheduled)
Sequence	A multi-step drip campaign - multiple messages sent over time with configurable delays between each step

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Creating a Campaign#

1. Click New Broadcast or New Sequence
2. Enter a campaign name
3. Choose a starting point - Blank to start from scratch, or From Template to use a saved template
4. You are taken to the campaign editor

Organization#

Campaigns can be organized into folders. Create, rename, and nest folders from the campaign list page. Move campaigns between folders individually or in bulk.

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Audience and Targeting#

Selecting an Audience#

• All contacts - Every contact with the relevant channel info (email address for email campaigns, phone number for SMS)
• Segment - Choose a saved segment from the dropdown to target a specific group

The audience preview shows:

• Total matching contacts
• A sample of matching contacts
• How many contacts will be skipped due to suppression (bounced, unsubscribed, or complained)

The count updates in real time as you change the segment selection.

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Email Editor#

Subject Line#

Enter a subject line with optional merge fields - for example, Hi {{contact.firstName}}, check out our latest updates.

Body#

The editor supports rich text with a formatting toolbar:

• Bold, italic, links, lists, and images
• Toggle between the visual editor and a raw HTML view for advanced formatting
• Preview mode shows how the email will look to recipients

Merge Fields#

Click the Variables button to insert personalization tokens:

• Contact fields - First name, last name, email, phone, company, and any custom fields
• Custom values - Company name, website, and other values configured in settings
• Utility fields - Unsubscribe link (automatically added to the footer if not included in the body)

Unsubscribe Link#

If your email body does not include an unsubscribe link, one is added automatically to the footer. You can control placement by inserting the unsubscribe token manually.

What an Unsubscribe Actually Stops#

An unsubscribe stops marketing email: campaigns, newsletters, and the marketing steps of a sequence.

It does not stop transactional email, which is mail the person is expecting because of something they did: a booking confirmation, an invoice or receipt, a document to sign, a reply to their own message. Someone who opts out of your newsletter still gets their receipt.

This split is the reason marketing and transactional mail should sit on separate senders in your sending rules. It also means an unsubscribe is never a reason a customer stops receiving the operational mail your business depends on.

Sequences respect it step by step, so a contact who opts out mid-sequence stops receiving the marketing steps rather than the whole sequence silently continuing.

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SMS Composer#

Message#

Type your message in the text area. Use the merge field button to insert contact fields.

Character Count#

The composer shows a live character count and segment estimate:

• Standard characters: 160 characters per segment
• Extended characters (certain symbols and emoji): shorter limits apply
• The display updates as you type, showing the encoding type and number of segments

Preview#

A phone mockup on the right shows how the message will appear to the recipient, with merge fields replaced by sample data.

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Multi-Step Sequences#

Adding Steps#

Click Add Step to add messages to your sequence. Each step is a collapsible card showing its position number, subject (for email), and delay.

Delay Between Steps#

Set a delay before each step sends - minutes, hours, or days. For example, send step 2 three days after step 1.

Conditional Branching#

Optionally enable conditional branching on a step to route contacts based on engagement:

• If opened - Contact opened the previous email → go to a specific step
• If clicked - Contact clicked a link → go to a specific step
• If not opened - Contact did not open → go to a different step
• Otherwise - Default path if no condition matches

This lets you create adaptive sequences that respond to how contacts engage.

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A/B Testing#

A/B testing is available for email broadcasts.

Setting Up a Test#

1. Toggle A/B Testing in the editor
2. Create up to 4 variants (A, B, C, D)
3. Each variant has its own subject line and body
4. Set the percentage of recipients for each variant (must total 100%)
5. Use Distribute Evenly to auto-balance percentages

Viewing Results#

After sending, the analytics page shows per-variant metrics - open rate, click rate, delivery, and bounces. You can declare a winner based on the results.

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Scheduling and Sending#

Send Immediately#

Click Send Now to start delivering the campaign right away. Messages are sent in batches.

Schedule for Later#

Click Schedule to pick a date and time. The campaign enters a Scheduled status and sends automatically at the specified time.

Active Hours#

Optionally restrict sending to specific hours of the day in a chosen timezone - for example, only between 9 AM and 5 PM Eastern. Messages outside the window are queued until the next active period.

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Campaign Statuses#

Status	Meaning
Draft	Not yet sent - fully editable
Scheduled	Queued for a future send time - read-only until the time arrives
Sending	Actively delivering to recipients in batches
Paused	Sending halted - can be resumed to continue
Sent	Finished delivering to all recipients
Cancelled	Sending stopped and will not resume

You can pause a sending campaign and resume it later. Pausing stops new deliveries but does not retract messages already sent.

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Analytics#

After a campaign is sent (or while sending), the analytics view shows:

Key Metrics#

• Sent - Total messages dispatched
• Delivered - Successfully reached the recipient
• Opened - Recipient opened the email
• Clicked - Recipient clicked a link
• Bounced - Delivery failed
• Unsubscribed - Recipient opted out
• Spam complaints - Recipient reported as spam

Toggle between percentage and count views.

Engagement Funnel#

A waterfall chart shows drop-off at each stage: Sent → Delivered → Opened → Clicked.

Performance Over Time#

A line chart shows opens and clicks over days, weeks, or months.

Per-Step Performance (Sequences)#

For multi-step campaigns, a table shows metrics for each step - sent, delivered, opened, clicked, bounced, and drop-off rate between steps.

Recipient Details#

Browse individual recipients by status tab (delivered, opened, clicked, bounced, etc.). Export recipient lists as CSV or bulk-tag recipients for follow-up.

Click any recipient row to open a detail drawer with three sections:

• Engagement - a visual timeline showing the delivery journey: Sent → Delivered → Opened → Clicked. Each step shows the exact timestamp when it occurred or a placeholder if the step hasn't been reached. If the recipient bounced, unsubscribed, or filed a spam complaint, a red badge appears at the end of the timeline.
• Contact Info - email, phone, company, and lifecycle status for the recipient, with a link to open their full contact profile.
• Campaign Info - the A/B variant assigned (if A/B testing is enabled), the current sequence step (for multi-step campaigns), and the exit reason if the recipient left the sequence early.

KPI Drill-Down#

Click any metric card in the analytics section (Delivered, Opened, Clicked, Bounced, Spam, Unsubscribed) to jump directly to the recipient list filtered to that status. The list scrolls into view automatically.

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Templates#

Managing Templates#

The Templates sub-page lets you build and save reusable email designs:

• Create from a blank canvas or start from a pre-built template
• Organize templates into folders
• Categorize as Marketing, Newsletter, Announcement, Promotion, or Other
• Search and filter your template library

Privacy Controls#

By default, templates are visible to all members of your sub-account. You can make a template private so only you can see it:

• Open the row actions menu (three-dot icon) on any template
• Select Make Private to hide it from other team members
• Select Make Shared to make it visible again

Private templates are only visible to the person who created them.

Agency Library#

Agency-level users (agency owners and admins) can share templates across all sub-accounts. The templates page has two tabs:

Tab	Contents
My Templates	Templates in your sub-account (with folder navigation)
Agency Library	Templates shared by agency-level users across all sub-accounts

To share a template across sub-accounts, an agency-level user creates a template with the "agency" scope. These appear in the Agency Library tab for every sub-account in the agency.

From the Agency Library tab, click Clone to My Templates in the row actions to copy an agency template into your sub-account. The cloned copy is fully editable and independent of the original.

Using Templates#

When creating a campaign, choose From Template to pre-fill the content. You can customize the template content before sending.

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Suppressions#

Suppressed contacts are automatically excluded from campaign sends.

Suppression Reasons#

Reason	How It Happens
Bounce	Email delivery failed (added automatically)
Unsubscribe	Contact clicked the unsubscribe link (added automatically)
Spam complaint	Contact reported as spam (added automatically)
Manual	Added by your team

Managing Suppressions#

The Suppressions page under Campaigns lets you:

• View all suppressed addresses with reason, channel, and date
• Add suppressions manually
• Remove a suppression to re-enable a contact
• Import suppressions from CSV
• Export all suppressions as CSV

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Summary#

Feature	Detail
Campaign types	Broadcast (one-time) and Sequence (multi-step drip)
Channels	Email and SMS
Targeting	All contacts or saved segments
Personalization	Merge fields for contact data and custom values
A/B testing	Up to 4 variants with tracked results
Scheduling	Immediate, scheduled, or active-hours restricted
Sequences	Multi-step with delays and conditional branching based on engagement
Analytics	Delivery, opens, clicks, bounces, unsubscribes, per-step metrics, recipient export
Templates	Reusable designs with folder organization
Suppressions	Automatic bounce/unsubscribe handling with manual management