The reason I love Seedly is ownership. You own the codebase instead of renting and watching the provider change things constantly.
Owns the codebase
Marketing
Broadcasts, automated sequences, segmented sends, and real deliverability tracking. Run it across every client account from one install, with no per-contact or per-seat fees.
One payment. Full source code. Unlimited seats, every client, forever.

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Early Seedly owners, in their own words. Every review verified on Trustpilot.
What It Does
Build emails from blocks (text, image, button, divider, columns, spacer) with a live phone-frame mobile preview that shows exactly what lands on a phone. Save reusable templates in a folder-organized gallery, and drop in merge fields for per-contact personalization.
Target a contact list, a reusable saved segment, or a one-off custom filter, all built with an AND/OR condition builder over your real CRM fields, tags, and custom fields. The same segments power campaigns and Smart lists, so your audiences stay in sync with your contact data.
Send a one-time broadcast, or build an automated sequence that mixes email steps, SMS steps, wait steps, and condition steps with configurable delays and step-level analytics. An engagement gate can automatically exit or re-engage a contact after N consecutive unopened steps, so you stop hammering people who have gone quiet.
A global suppression list tracks why each address is off-limits (unsubscribe, bounce, spam complaint, manual, or SMS STOP) and is applied per-recipient at send time. Optional double opt-in sends a branded confirmation email a contact must click before they are subscribed, for cleaner lists and better deliverability. Every marketing email carries a one-click unsubscribe link and a public preference center.
See bounces and failures broken down by mailbox provider (Gmail, Outlook, Yahoo, and others) so you can tell exactly where mail is not landing. Domain warmup ramps volume on a new sending domain over a schedule with daily DNS checks, sending presets pick a strategy for you, and a built-in checker validates your SPF, DKIM, DMARC, and MX records before you send.
Opens, clicks, conversions, bounces, deliverability trends, and an engagement funnel per campaign, plus side-by-side comparison across campaigns and a per-provider stats table you can export. Click tracking includes a tracked-URL panel and 5-field UTM configuration per campaign, so attribution flows into the rest of your stack.
How It Works
Email Campaigns lives inside Seedly, so it sends against the same contacts, tags, and custom fields the rest of your CRM already uses. There is no separate audience to import and keep in sync.
You build an email once in the block editor and save it as a template. When you send, you pick a campaign type (a one-time broadcast or an automated sequence) and choose an audience: a list, a saved segment, or a custom filter.
Send now or schedule for later with timezone handling. Seedly applies your suppression list and your warmup or throttle settings automatically, then delivers through your connected sending provider.
Opens, clicks, bounces, and conversions are recorded back onto each contact. Recipients always get a one-click unsubscribe and a preference center, and anyone who opts out or bounces is suppressed going forward without you lifting a finger.
The Rest Of The Garden
Every module ships in the same source code you own. Slide through the rest of the garden.
FAQ
Yes. Email sends through your own provider account (transactional mail via Postmark, bulk campaign mail via SendGrid), so the sending reputation and the bill are yours. You can set one provider at the agency level and have it cascade to every client account, or let each client connect their own in self-service mode.
Yes. Credentials resolve per sub-account first, then brand, then agency, so a client in self-service mode sends entirely under their own domain, provider account, and reputation, separate from every other client on your install.
Yes. There is a global suppression list per account (covering unsubscribes, bounces, spam complaints, manual entries, and SMS STOP), applied to every send automatically. You also get a sending-domain checker for SPF, DKIM, DMARC, and MX records, domain warmup with daily DNS checks, throttle and stagger controls, and a per-provider breakdown of where mail is and is not landing.
Yes. Double opt-in is available on signup forms: a new subscriber gets a branded confirmation email and is only added to the list after they click it. It is off by default and set per form, so you turn it on only where you want confirmed opt-in.
The usual four are: broadcast or newsletter sends (one message to a segment at once), promotional or offer emails, lifecycle and retention emails (onboarding, re-engagement, win-back), and transactional or triggered emails (receipts, reminders, confirmations). Seedly covers all four: broadcasts and sequences handle the first three, and Transactional lists keep receipts and account notices reaching contacts even after they opt out of marketing.
Almost every email platform charges a recurring fee that climbs with your contact count, so the cheapest option keeps getting more expensive as your clients grow. Seedly takes the other side: you buy the source code once, own it, and pay no per-contact or per-seat email fee ever again. Your only ongoing email cost is your sending provider's pass-through rate, which is a fraction of a managed platform's per-contact pricing. Across an agency running many client lists, buy-once ownership is the cheapest path by a wide margin.
You can bring your contacts in by CSV import with field mapping. To keep existing opt-outs honored, add your already-unsubscribed addresses to the suppression list, which also accepts CSV import, so those contacts stay suppressed on every send. Email templates are rebuilt in Seedly's block editor.
Yes. You own the code, so the block editor, the warmup curve, the analytics, and the send pipeline are all yours to change or extend, rather than being locked to a vendor's roadmap.

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