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The reason I love Seedly is ownership. You own the codebase instead of renting and watching the provider change things constantly.
Joshua LockhartJun 26, 2026
Owns the codebase
Seedly vs Keap · 2026 Which CRM is actually worth your money?
I got fed up renting my agency on GoHighLevel, took a hard look at the veterans like Keap, and built my own instead. Here is the honest comparison, including where Keap wins.
Seedly
$1,499
one time
You own itThe full source code, yours forever.
Keap
$299
/mo
You rent itPlus a recommended onboarding package; annual billing locks a 12-month term.
VS
The honest version
I never ran my business on Keap. So here is the honest version.
That is the point of this page, so I will be straight: I never ran my business on Keap. When I got fed up renting on GoHighLevel and went looking, Keap (formerly Infusionsoft) kept coming up as the veteran in small-business automation, so I looked closely.
Keap is a capable, mature platform, and it is also priced like one. The single plan is $299 a month month-to-month, or $2,988 a year (about $249 a month) if you prepay; either way it covers two users and a starter batch of contacts, with more users at $39 a month each and a price that climbs as your contact list grows. Keap also pushes a one-time onboarding package, around $500 (normally $1,500), that it strongly recommends for new accounts, and annual billing locks you into a 12-month term with a $299 early-termination fee. And for an agency, the limitation that matters: Keap has no white-label, so everything your clients see stays Keap-branded, and you cannot run it as your own product.
Every option I looked at came down to the same thing. You are renting. So I built the thing I wanted to own. This is the honest comparison.
Side by side
Seedly vs Keap, row by row
Seedly
Keap
Price model
$1,499 once
$299/mo, or $2,988/yr paid annually; recommended onboarding extra
Seats and users
Unlimited, no per-seat fees
2 users included, +$39/mo each after
Per-contact pricing
None, your list size is your business
Climbs as your contact list grows
You own the source code
Yes, the full codebase
No, you rent access
Self-host / control your infra
Yes, source you own and host
No, their cloud only
White-label client sub-accounts
Unlimited, no per-account fee
No white-label; client-facing stays Keap-branded
Contract commitment
None after purchase
Annual contract, early-termination fee
Where your client data lives
On servers you control
On their servers
Onboarding fee
None, you deploy it yourself
About $500 (normally $1,500), strongly recommended
Done-for-you onboarding
Self-serve via Sprout or Claude Code
Team builds your first automations for youTheir win
Managed hosting
You host it (or Convex Cloud)
Fully managed, zero opsTheir win
Support
Docs, a community, and you own the code
Live phone and chat supportTheir win
Price model
Seedly$1,499 once
Keap$299/mo, or $2,988/yr paid annually; recommended onboarding extra
Seats and users
SeedlyUnlimited, no per-seat fees
Keap2 users included, +$39/mo each after
Per-contact pricing
SeedlyNone, your list size is your business
KeapClimbs as your contact list grows
You own the source code
SeedlyYes, the full codebase
KeapNo, you rent access
Self-host / control your infra
SeedlyYes, source you own and host
KeapNo, their cloud only
White-label client sub-accounts
SeedlyUnlimited, no per-account fee
KeapNo white-label; client-facing stays Keap-branded
Contract commitment
SeedlyNone after purchase
KeapAnnual contract, early-termination fee
Where your client data lives
SeedlyOn servers you control
KeapOn their servers
Onboarding fee
SeedlyNone, you deploy it yourself
KeapAbout $500 (normally $1,500), strongly recommended
Done-for-you onboarding
SeedlySelf-serve via Sprout or Claude Code
KeapTeam builds your first automations for youTheir win
Managed hosting
SeedlyYou host it (or Convex Cloud)
KeapFully managed, zero opsTheir win
Support
SeedlyDocs, a community, and you own the code
KeapLive phone and chat supportTheir win
Keap (formerly Infusionsoft, now Thryv-owned) pricing reflects its single plan at $299/mo month-to-month, or $2,988/yr (about $249/mo) paid annually, which includes 2 users and roughly 1,500 contacts; additional users are $39/mo each and the price climbs as your contact list grows. Keap also markets a one-time onboarding package around $500 (normally $1,500) that it strongly recommends, and annual billing carries a 12-month term with a $299 early-termination fee. Pricing per keap.com, verify the current numbers before relying on them.
The real thing
This is the CRM you own. Not a demo, not a mockup.
The automation most people buy Keap for, running on a CRM whose source code is yours. Real screenshot, not a rendering.
crm.youragency.com
The math that matters
About $299 a month, forever, versus $1,499 once.
Keap's single plan is $299 a month month-to-month, or $2,988 a year (about $249 a month) if you prepay annually. Either way it covers two users; more are $39 a month each, and your bill grows as your contact list does. Keap also strongly recommends a one-time onboarding package around $500, and choosing annual billing locks you into a 12-month term with a $299 early-termination fee.
Seedly is $1,499 one time. You cover your own hosting after that, typically $25 to $200 a month. No per-seat fees, no contact escalator, no annual contract. You are usually ahead of Keap within the first year, and the gap only widens after that.
And if you are an agency, one axis is decisive: Keap has no white-label, so everything your clients see stays Keap-branded and you cannot run it as your own product. Seedly was built to do exactly that.
5-year total cost
$29,820Keap
~$7,500Seedly
Keap is subscription only at $497 a month. Seedly is the $1,499 license once, plus your own hosting at roughly $25 to $200 a month. We are counting our hosting in this number. Theirs is baked in.
What the difference buys you
Four things you only get when you own it
You own the code, not a login
With Seedly the actual software is yours. Change anything, add anything, integrate with anything. No plan tier to unlock a feature, no permission to ask for. If you can describe it, you (or Claude Code) can build it on top of a foundation that already runs.
No annual contract, no surprise bills
On Keap, annual billing locks you into a 12-month term with an early-termination fee, and the price climbs as your contact list grows. With Seedly there is no contract to sign and no contact escalator. You pull updates when you want them and merge in only the pieces you actually want.
White-label that Keap does not offer
Keap has no white-label: everything your clients see stays Keap-branded, so you cannot run it as your own product. On Seedly you run unlimited white-label client sub-accounts under your own brand, with no per-account fee, because you own the whole codebase. For an agency, this is the difference between a tool you outgrow and one you build a business on.
Your client data lives on your servers
Not on a vendor's. If Seedly disappeared tomorrow, your CRM keeps running and your clients never notice. That is the difference between owning an asset and renting access to one.
The whole point
What you are actually buying
With Keap you are buying access to a managed platform, billed per user, month to month or on an annual term. It is mature and well supported, and the day you stop paying, your contact export is what you walk away with.
With Seedly you are buying the actual software. The files sit on your machine. You could never speak to me again and your business keeps running exactly as it did. That is the whole difference, and it is the reason I built this instead of signing another annual contract.
Seedly CRM Testimonials: The Receipts
Don't take our word for it. Take theirs.
Early Seedly owners, in their own words. Every review verified on Trustpilot.
Getting out
Coming from Keap? Your contacts come with you.
Keap exports your contacts to CSV, and that is the part you actually need. Bring them into Seedly and rebuild your automations on Seedly's canvas, since automation logic does not port cleanly off Keap anyway. Run both side by side while you cut over, so nothing goes dark.
Sprout, the setup guide built into the product, walks you through deploying it in plain English, or you point Claude Code at the repo and it sets everything up for you. Rebuilding instead of importing is usually a good thing here: it is the moment you delete the automations you were paying for and never used.
Straight talk
When Keap is the right call (and I mean it)
If you are a solo operator or small business that wants a vendor's team to map your business and build your first automations for you, and you never want to touch infrastructure, Keap has done that well for twenty years. It is a mature, fully managed platform with real phone support and a deep automation history. Seedly hands you the keys and a guide, not a done-for-you implementation team.
Seedly is for the operator who wants to own the software their business runs on, with no per-seat fees and no annual contract, and especially for agencies who need white-label, which Keap does not offer. If a fully managed, hand-held setup is what you want, Keap will serve you well, and I would rather tell you that than sell you something you will regret.
Questions, answered
Seedly vs Keap, the common questions
Is Seedly cheaper than Keap?
Over any real time horizon, yes. Keap is $299 a month month-to-month (or $2,988 a year paid annually) plus a strongly recommended onboarding package around $500, with extra users at $39 a month each and a price that climbs with your contact list. Seedly is $1,499 once plus your own hosting. You are usually ahead within the first year, and the gap only widens after that.
Does Keap do white-label like Seedly?
No, and that is the clearest reason an agency outgrows it. Keap has a partner and reseller program, but no white-label, so everything your clients see stays Keap-branded and you cannot run it as your own product. Seedly gives you unlimited white-label client sub-accounts under your own brand, with no per-account fee, because you own the codebase.
Can I move my data from Keap to Seedly?
Yes. Keap exports your contacts to CSV, and you bring those into Seedly. Automation logic does not port cleanly off Keap, so you rebuild your workflows on Seedly's canvas, which most people treat as a chance to clean house. Run both in parallel while you cut over.
Do I need to be a developer to switch?
No. Sprout walks you through setup in plain English, or you point Claude Code at the repo and it deploys for you. The honest tradeoff is that you are giving up Keap's done-for-you onboarding team and phone support. If that hand-holding is what you want, that is a real reason to stay, and I would rather you know it up front.
Does Seedly do everything Keap does?
On automation and CRM, yes, and then some, because you own the code and can build anything on top of it. What Seedly does not give you is Keap's twenty years of polish, its done-for-you implementation team, or a phone support line. Which matters more depends on you.
What happens if Seedly shuts down?
You still own the source code and your CRM keeps running, because it is on your infrastructure, not mine. That is the entire point of owning instead of renting. The product is also actively maintained, with a public changelog at /developer you can read before you buy.
Stop renting. Own the thing your agency runs on.
Buy the source once. Self-host it. It is yours for good.
Price
$1,499
One-time payment. No subscriptions. No renewals.
- Complete source code
- 25+ CRM modules
- 78 workflow automation nodes
- Unlimited seats & users
- Source you own, deployed on infrastructure you control
- Step-by-step setup documentation
- Full source code - yours to modify freely
- Commercial license included
Secure checkout via Stripe. Your license key is emailed instantly.
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